Posted on Monday, 22nd August 2011 by j.j. elliot

Earlier this month, The Sportsman’s Club held their annual Kickoff Dinner benefiting the Rise School of Austin. One of the biggest supporters of the Rise School is Coach Mack Brown, head football coach of The University of Texas.

Typically every year the evening is centered around Coach Brown and his coaching staff’s preview of the upcoming UT football season. Big thanks to Coach Brown, Coach Major Applewhite, Coach Bryan Harsin and Coach Manny Diaz for generously donating their time and supporting the Rise School!

j.j. elliot helped design the Kickoff Dinner program. To keep things simple and more cost-effective, the program was printed on a standard 8.5” x 11” piece of 100 lb. card stock, then folded in half.

For the front of the program, I used this cute photo of a few Rise School kids playing football and made a football card for each of them.

Original photo:

Program front:

For the inside page, the main visual is a coach’s clipboard and whistle. The original color of the whistle string was red. Not just any red, but “University of Oklahoma red.” Well, there was absolutely no way I could leave the string THAT color, so I changed it to a more UT-friendly orange in Photoshop. Whew!

Inside pages:


Here’s some additional info about The Sportsman’s Club and the Rise School of Austin:

The Sportsman’s Club is a premier men’s volunteer network dedicated to providing financial and moral support for the Rise School of Austin by enlisting a membership of committed leaders, conducting events, and educating the community.

The Rise School of Austin is a non-profit early childhood and preschool program providing the highest quality education and services to children and families in Austin. Rise Austin provides a complete, customized learning experience for each child, building a firm foundation for each student to reach his or her fullest potential.


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